Monday, February 05, 2007

Scheduling Glitch Shelves Beatles iTunes Ad!

Cupertino, CA--The Apple Corporation is looking for an explanation from CBS after they failed to air a commercial announcing the upcoming release of The Beatles song catalog on their iTunes music downloading service. The 30 second long advertisement was scheduled to air immediately before the halftime presentation of yesterday's Super Bowl XLI broadcast, but was shelved by CBS when they discovered that the show was running a bit long.

Apple spokesperson Ellen Doppler stated that "Apple is very disappointed that our commercial was not aired as promised." The ad, featuring the Lennon-penned classic "Good Morning, Good Morning," showed Apple users all over the world enjoying this lesser-known track from the groundbreaking Sgt. Pepper's album, as they put on their iPods and went about their morning routines.

Doppler added that "CBS did finally get around to running the spot overnight during an 'I Love Lucy' rerun, but it didn't have nearly the same impact as it would have had during the actual Super Bowl telecast." The spokesperson went on to say that the licensing rights alone for the song snippet were "in the millions of dollars, not to mention the cost of airtime, and what we spent to produce the ad."


Anonymous said...

Good one.

Anonymous said...

wow......could this post be any lamer

Anonymous said...

True! The spot ALSO features a "one-more-thing" 5-second bit at the end showcasing the secret new Beatle's-Themed Yellow Submarine FULL SCREEN video ipod!

Oh yeah, and guess who's holding the ipod...


Total bullsh-t.