Apple spokesperson Ellen Doppler stated that "Apple is very disappointed that our commercial was not aired as promised." The ad, featuring the Lennon-penned classic "Good Morning, Good Morning," showed Apple users all over the world enjoying this lesser-known track from the groundbreaking Sgt. Pepper's album, as they put on their iPods and went about their morning routines.
Doppler added that "CBS did finally get around to running the spot overnight during an 'I Love Lucy' rerun, but it didn't have nearly the same impact as it would have had during the actual Super Bowl telecast." The spokesperson went on to say that the licensing rights alone for the song snippet were "in the millions of dollars, not to mention the cost of airtime, and what we spent to produce the ad."