"Basically, we felt that our users should be able to express their enthusiasm for the stories submitted to our website by 'digging' them as many times as they wanted," stated founder and CEO Jay Adelson.
"I know some people will be puzzled by this decision," Adelson continued, "but we are hoping that with all that clicking going on, users might actually click on one of our damn advertisements once in a while, because frankly, we need the money right now."
Many users expressed concern that submitters would just keep clicking on their own stories until they were promoted, but Adelson was quick to point out that "it isn't like most of our users are socially inept, tech-obsessed geeks who have nothing better to do than to spend all day on our site repeatedly mashing the 'digg this' button."
Nevertheless, when asked if he was concerned that top users might instead hire outside agents to click on their story multiple times until it reached the top of the homepage, Adelson admitted that "we hadn't thought of that one."
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